Howzat! Buses of Somerset team up with Somerset County Cricket Club
Bus operator announces partnership with prestigious cricket club
Buses of Somerset (BoS) has announced its official partnership with Somerset County Cricket Club (Somerset CCC).
The bus operator, which serves communities across Somerset, has partnered with the prestigious cricket club to take help fans get to match days in a stress free, sustainable way.
The partnership aims to promote bus as an eco-friendly transport option for cricket fans. As part of the agreement, Buses of Somerset will provide a range of benefits, including discounted travel. Cricket fans can travel on a £1.50 single fare from anywhere within Taunton, while those travelling from outside Taunton can get to the ground for just £2 each way.
To celebrate their ‘first innings’ together, Buses of Somerset, which is operated by First Bus South, will also be hosting two ‘Catch the Summer’ pop-up events at Somerset CCC’s Cider Festival on Friday 2 August and Family Fun Day on Sunday 4 August.
There will be giveaways and prizes from the bus company, with a ‘Spin the Wheel’ game, as well as an ice cream trike and chance to win free ice cream. Fans will also be given the chance to watch the match from the top deck, on one of Buses of Somerset’s open top buses.
Helping fans get to both events, the operator is offering a special ticket price for Friday 2 and Sunday 4 August, with a ‘Group of 5 for £5’ special offer bus ticket – allowing any five people to travel for just £5 to the events.
James Eustace, Commercial Director of First Bus South which operates Buses of Somerset, said: "We are so proud to partner with Somerset County Cricket Club, a sporting institution that is a huge part of Somerset’s community and history. As an important part of the local community ourselves, we wanted to show our support for this club. Our collaboration not only offers a stress free way for fans to get to matches, but also supports our mission to promote public transport as a green, efficient, and convenient choice."
Caroline Herbert, Commercial Director of Somerset County Cricket Club, said: “We are very excited about this partnership with Buses of Somerset. It’s a fantastic opportunity to enhance the match-day experience for our supporters while promoting sustainable travel options. Together, we can make a significant positive impact on the environment and the local community.”
Fans can get to the Cooper Associates County Ground on BoS services 1, 2, 25 and 28, via Rail Station Bridge.
For more information about the partnership, Catch the Summer pop up events at Somerset CCC, and discounted fares, please visit: https://www.firstbus.co.uk/somerset
Notes to editors
Fans can use the First Bus app to plan their route or go to https://www.firstbus.co.uk/somerset
About First Bus
At First Bus, we are on a mission to grow bus usage. We will get behind initiatives that move people out of cars and onto bus.
We’re one of the UK’s largest bus operators, delivering over a million passenger journeys every week for the communities we serve.
Transforming our business for the better, we’re putting our people and customers at the heart of all we do.
We’re all about making journeys easier for our customers, which is why we were the first national bus operator to rollout Tap On, Tap Off payment technology across our entire UK fleet of 4500 buses. Our First Bus app has also been voted ‘best in class’ amongst UK bus operators.
First Bus is committed to operating a zero-emission bus fleet by 2035. 15% of our will fleet already comprises of Zero Emission Buses (ZEBs).
We’re passionate about giving back to the communities we serve, which is why we’re helping local businesses to progress their own decarbonisation journeys with access to our charging hubs while our buses are on the road.
We also operate the Aircoach network in Ireland, Specialist Passenger Solutions, First Travel Solutions and Ensignbus.
First Bus is a division of FirstGroup.
About Somerset County Cricket Club
Founded in 1875, Somerset County Cricket Club is one of the most prestigious cricket clubs in England, based at the Cooper Associates County Ground in Taunton. The club is dedicated to excellence in cricket and community engagement, with a strong focus on promoting the sport at all levels.